E N Auto Clinic Car & Truck Repair was in search of a fresh logo that exemplified fast service, superb car care, and future expansion into a automotive dealership. As a seasoned business moving from one location to another, we wanted to create a logo for E N Auto Clinic that exuded professionalism, tenure, experience, and customer care. One constant element in all advertising created for E N Auto Clinic was their trademark speedometer. Our idea consisted of maintaining this element for the purpose of customer recall, also providing a distinguishable feature within the logo, as well as future ads using pictures of a speedometer. Once we established a starting point, we sketched the name itself and conjoined it with the company's primary reason for being, a car and a truck. As mentioned earlier, the element of the car and truck provide present value with automotive care and future value with eventually adding a dealership to company's portfolio. We chose stable and confident colors like blue, gray, red, and a soft color like yellow to display a viable and trustworthy company. Now, E N Auto Clinic can use a permanent staple on business cards, stationary products, websites and all forms of advertising. |
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